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The Illusion of Progress: H&M’s Charlie XCX Collab

The Illusion of Progress: H&M’s Charlie XCX Collab

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Aalia Mauro
Sep 10, 2024
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Aalia Mauro
The Illusion of Progress: H&M’s Charlie XCX Collab
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This weekend, the Swedish retail giant, H&M erased its entire Instagram feed, leaving only a cryptic date: September 12, 2024. The significance? It’s the launch date for their new collection in collaboration with pop star Charli XCX, revealed as a centerpiece of their revamped strategy. But beneath the glitz and glamour of this rebranding lies a troubli…

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